After leaving Maverick City Music, the singer is launching his own label focused on authenticity in a field increasingly crowded by celebrity.

Grammy Award–winning worship artist Dante Bowe is starting a new chapter.

After years with some of today’s most influential worship music collectives, Bethel Music and Maverick City Music, Bowe has launched TRUE Music, a label and management company that he hopes will become a hub for creativity and spiritual growth for emerging artists.

Bowe has shared a worship stage with the biggest and hippest names in the industry: Chandler Moore, Upperroom, Housefires, We The Kingdom, Crowder, Pat Barrett, and Brandon Lake. He’s known for his soulful, raspy voice and powerful performances on “Old Church Basement,” “Take Me Back,” and “Yes and Amen.” His energetic stage presence and emphasis on spontaneity in worship make him a dynamic and sought-after performer.

Bowe left Maverick City Music in September 2022; a social media post by Maverick City announced the departure, citing “behavior that was inconsistent with [its] core values and beliefs.”

The 29-year-old singer has reemerged after a social media hiatus with a new song “Hide Me” and a clear vision and a desire to foreground authenticity in his new project. His prominence has put him in the realm of Christian celebrity, though his heart is still to put Jesus at the center.

“I think there is a misconception that a lot of us want fame. It’s not that we want fame. We just release songs that we really sit at home, that we live with—it’s our real stories and our real life,” he said. “The general public makes it famous because they’ve encountered God through it, or they feel healed or like they can fight in their marriage or whatever the case may be. It’s the inspiration. …

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